Ling Ling
That
Soulful
Bowlful
Concepting
Art Direction
Web Design
Interaction Design
challenge
With increased competition in the ramen space,
Ling Ling was looking for a way to educate consumers
on why they were the ramen experts.
Approach
We proposed an animated long-form video and
accompanying landing page as a way for Ling Ling to
educate consumers about the level of care and craft
that goes into creating delicious ramen, more
specifically, their ramen..
A Look Inside the
Fantastic Bowl
Using animation to our advantage, we wanted to create a video that was not only educational but also fantastical. Allowing us to create tasty scenes that would usually be impossible in a live-action shoot.
A Deeper Dive Into
The Fantastic Bowl
We identified an opportunity for the landing page to go a level deeper than we could fit into a 90-second video. Using topics that people might not be as familiar with and giving them more insight into the wonderful world of ramen.
The World of Ramen in Your Ramen
With a mobile audience being a large part of visits on the landing page, we ensured that users had the same fantastical experience as desktop users.
Ling Ling Team
Agency → Envoy
Exec. Creative Director → Chris D'Amico
Creative Director → Matt Garthoff
Senior Designer → Chris Kalafatis
Copywriter → Denise Poon
Animation Partner → Black Math
