With a successful crowdfunding campaign the
Kapsul team was looking to build a website experience
that reflected their premium smart air product and
We approached the brand and website with
two mentalities in mind to help define the Kapsul
experience. “Pioneering” which was curious,
uncompromising, and ambitious. And “Engineering”
which was innovative, technical, and responsive.
KAPSUL LANDING PAGE EXPERIENCE
With Kapsul entering the smart air space we used a 16 column grid filled with interactive dots that move around on hover to represent air molecules. Since the Kapsul W5 is the first product in Kapsul’s lineup the design for the page puts it at center stage. With an interactive module showing off the unique design, the user can move around the product to see how it looks at every angle. The rest of the page showcases various features in how the product was engineered, how to install it, and how to control it.
VIEWING DESIGN AT
With the innovative and modern design Kapsul’s W5 brings to the smart air space, we saw an opportunity to showcase all angles of the product so users could get a better view of how it looks.
Inspired by it’s connectivity and smart air category, the Kapsul logo incorporates both the WiFi symbol and the feeling of air flowing in the shape of the letter “K”.
AGENCY → Envoy
Exec. Creative Director → Ty lifeset
Creative Director → Austin Ezzel
Design Director → Jacob Irwin
Art Director → Soren Iverson
Designer → Chris Kalafatis